In the rapidly evolving digital landscape, email marketing continues to be a powerful tool for businesses to engage with their audience, foster customer relationships, and drive conversions. 89%of digital marketers say that email marketing is their primary strategy, and it’s estimated that there will be more than 4.3 billion email users worldwide in 2024.
Now’s the perfect time to invest your marketing effort in this highly effective, flexible, and budget-friendly way to connect with your customers – email marketing! However, keep in mind that, like any digital marketing strategy, it’s crucial to stay up to date with the latest tactics and adapt accordingly.
To help you get started, we’ve compiled a list of email marketing strategies you should be aware of in 2024. So, let’s dive in and check them out!