Thoughts from the team, industry updates, tips and tricks & digital resources.
We all know that, these days, competition for organic traffic (traffic that lands on your site via unpaid sources) is fierce. There will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your ranking is to pay for AdWords. It’s quick and easy to set up, you can control your expenditure to fit your budget, and sure enough, you start having people click through to your site from the ads you run.
Fun fact: Back in 1998, when the internet was just starting up, we developed the first large scale commercial CD-Rom in NZ for the launch of Xtra. Xtra shipped the CD ROM with a modem to all customers who signed up to their internet service and automated the installation of the software necessary to take them online. That's us, leading the charge since the Nineties.
Our friends at the Graeme Dingle Foundation do many wonderful things for New Zealand's kids. Amongst them is Project K, designed to promote self confidence and life skills. This involves Year 10 students embarking on a Wilderness Adventure, followed by 12 months with a positive, encouraging mentor. Our very own Bridget will be mentoring an extremely lucky student over the following 12 months. Go Bridget!