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In this day and age, when an online presence is an essential part of being in business, an increasing number of people are earning a living by selling SEO services. For the uninitiated, that’s Search Engine Optimisation – or in layman’s terms, tweaking the content and code ("meta data”) of your site, and promoting it on other sites, in ways that increase your chances of getting found on Google and other search engines.
Unless you’ve been under a rock lately, you’ll know that video content is on the rise. All signs point to video content gaining traction: this is no longer an emerging trend but a tool which should be seriously considered by anyone concerned with marketing their business digitally.
We all know that, these days, competition for organic traffic (traffic that lands on your site via unpaid sources) is fierce. There will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your ranking is to pay for AdWords. It’s quick and easy to set up, you can control your expenditure to fit your budget, and sure enough, you start having people click through to your site from the ads you run.