Snell Packaging moves to BigCommerce

The Challenge

Snell’s previous website and eCommerce platform did not align with its future goals as a modern technology, driven and complex business operation. The platform lacked the ability for future scale and complexity and did not provide the level of user experience expected in today’s digital-first environment.

The company sought a solution that could bridge the gap between its physical operations and digital presence, while also enhancing the customer journey, streamlining internal processes, and positioning Snell for future growth.

Technical Requirements included:

Integration with Dynamics 365 F&O ERP

Custom Middleware using Azure Functions & Service Bus Queues

Custom & Sub-Cent Pricing

Bespoke Products
MOQ Complexities

Custom Shopping Lists

Multiple Units if Measure

Fixed Multiples Quantity Ordering

Restricted Delivery Locations

TradeCentric Punchout

Shogun integration (customised)

Various F/E customisations

The Solution

The development process was guided by feedback from hundreds of customers, salespeople, and internal teams, ensuring the new website would meet both customer expectations and business needs.

Key aspects of the solution included:

BigCommerce Platform: Snell selected the BigCommerce B2B Enterprise Edition SaaS platform for its scalable, feature-rich and market-leading position servicing large B2B customers globally.

Custom integrations with Microsoft Dynamics 365 F&O ERP – products, users and companies sync from Dynamics using Custom Middleware using Azure Functions & Service Bus Queues enabling Snell to deliver a more efficient, personalised experience for customers while simplifying internal workflows.

Modern, User Experience Design: The website was redesigned with a modern, clean aesthetic and intuitive navigation, with great consideration being given to the expectations of current site's existing users. The focus was on ensuring a seamless and engaging customer experience, making it easier for visitors to find products, get information, and complete purchases. The new design also supports Snell’s refreshed brand.

Mobile Optimised: With mobile browsing becoming increasingly dominant in the B2B space, the new website was designed with a mobile-first approach, ensuring it performs optimally on a wide range of devices and screen sizes.

Future-Proofed: The website was built with scalability and continuous improvement in mind, allowing the team at Snell to easily update and expand the site as the business grows. The flexibility of the BigCommerce platform ensures that the site can adapt to new business requirements and technological advancements.

Customer Feedback:

Customer feedback has been instrumental in shaping the new website. Through extensive discussions and user testing, Snell gathered insights that guided the development of a site that truly meets customer needs. The positive feedback highlights the improved usability and overall user experience, reinforcing the success of the project.

Quotes from the Snell Team:

Matt Galloway, Commercial Manager at Snell, commented, “We’ve long recognised the importance of leading technologies in our business. With BigCommerce, we’ve been able to align the power of our advanced ERP system with our customer-facing technology suite, creating a seamless experience for both our customers and internal teams.”

Charlotte Ashmore, Marketing Manager at Snell, added, “After launching our refreshed brand identity last October, the team worked hard to ensure the website was modern, user-friendly, and future-proof. We are thrilled with the outcome and are grateful for the efforts of both our in-house team and our development partners at Terabyte Interactive.”

Our partnership with Snell had one goal - ensure the website can keep up with booming business by revamping their digital experience and business processes to ensure future growth.

Conclusion:

The launch of Snell’s refreshed website marks a significant milestone in the company’s digital transformation. By choosing BigCommerce as the platform and collaborating with Terabyte Interactive, Snell has successfully created a user-friendly, scalable, and future-proof website that aligns with the company’s operational goals and enhances the customer experience.

The new site is not only a reflection of Snell’s commitment to innovation but also an important step in its ongoing journey to integrate cutting-edge technology into every aspect of its business. Thanks to the collaborative efforts of the Snell team, Terabyte Interactive, and BigCommerce, Snell is well-positioned for continued success and growth in the digital era.